AHAA Employee Guide | Customer Talking Points and Advocacy

A simple guide for staff to explain hemp regulations, consumer safety, and how customers can support AHAA’s advocacy work.

What Employees Need to Know

You do not need to be an expert. You only need a few clear lines you can repeat. The goal is to help customers understand what is happening and show them where to take action.

Common Customer Scenarios + What Employees Can Say

1. Customer asks: “Why are certain products missing or changing?”

Employee can say:
“Laws are shifting fast. Some states are trying to ban hemp-derived products. AHAA is fighting those bans, and customers can help by sending a quick message to lawmakers. It takes less than one minute.”

2. Customer says: “I heard hemp might be banned. Is that true?”

Employee can say:
“Some lawmakers are pushing for strict limits or bans. AHAA is working to stop that and protect adult access. You can help by going to the AHAA Action Center and sending a quick message. It’s very simple.”

3. Customer is confused about what is legal or not.

Employee can say:
“Things are changing almost week to week. That’s why AHAA keeps track of new laws and fights for clear, fair rules. If you want to stay informed or speak up, the Action Center is the easiest place to start.”

4. Customer cares about small businesses or farms.

Employee can say:
“These bans hit family farms and local stores first. AHAA works to protect small businesses like ours. If you want to support that, the Action Center lets you send a message to your lawmakers in under a minute.”

5. Customer wants to help but doesn’t know what to do.

Employee can say:
“Just go to the AHAA Action Center, type in your info, and hit send. The message is already written. It’s fast and it makes a real difference.”

Simple Step-by-Step for Customers

  1. Go to the AHAA Action Center.
  2. Choose a relevant form to fill out
  3. Enter your name and address.
  4. Hit send on the message provided.
  5. Repeat for other relevant forms

That’s it. A few minutes. Real impact.

Action Center Link HERE

Common Questions and Answers

Who is AHAA?

A national group of farmers, manufacturers, retailers, scientists, and consumers.

Why does AHAA Exist?

To give the industry a strong, unified voice against misinformation and unfair laws

What Does AHAA Do?

We fight harmful bills, support fair regulations, and protect safe access for adults.

What Threats is Hemp Facing?

Some states and federal lawmakers are pushing bans on legal hemp products.

Why Unity Matters

When the whole industry stands together, our protections become stronger.